The gaming industry is rapidly changing, and EA is no exception, as they are now looking to either merge or be acquired by a big name like Apple or Disney.
EA has become the most recent games company to seek a merger after Microsoft acquired Activision Blizzard for nearly $70 billion back in January.
Puck founding partner Dylan Byers said, “Several sources familiar with these talks say EA has been persistent in pursuing a sale, and has only grown more emboldened in the wake of the Microsoft-Activision deal.”
In Kotaku’s piece, they say, “According to Byers, Comcast CEO Brian Roberts was looking to spin off the entertainment conglomerate into a separate entity with EA, with one version of the deal leaving current EA CEO Andrew Wilson in charge of the new mega-business. Negotiations eventually fell apart over price.”
However, in response to Kotaku, EA denied that assertion.
Byers previously worked for NBC News, so it makes sense that he would be able to acquire knowledge and information about a potential sale of EA to NBC.
This news also comes off the back of FIFA pulling out of their partnership with EA, which has been ongoing since 1993, a massive blow for sports gamers like myself who have enjoyed many versions of FIFA over the years.
EA still produces iconic sports games like Madden and UFC, along with other franchises like Battlefield and Mass Effect.
It seems only a matter of time before another big merger is done and dusted, reshaping the gaming industry forever.