First let me clarify the term Easter egg for movies so that everyone is on the same page. An Easter egg is something thrown into a movie or hidden item placed in a movie, television show, or otherwise visual media for close watchers. For example: actual Easter eggs hidden in the movie Rocky Picture Horror show like the one on Frank N. Furter’s throne or every scene in Ready Player 1.
On the flip side you have a homage. This is when a movie pays tribute or respect towards another film. For example: ET sees someone in a Yoda costume and tries to say hello or when people do the Bruce Lee “come get some” hand wave thing.
So do Easter Eggs add to the movie or do they distract from the fantasy? Are movies companies supersaturating the market, like in the case of Pixlar or Ready Player 1?
I personally think they are overdone to the point it’s distracting. I keep hearing Mr. Plinkett’s voice in my head every time I see one: “Heeeeey guys….remember when you saw XYZ in another movie? Guess what…it’s in my movie. I can be cool too!”
The way they are used now, it seems like a cheap marketing gimmick to generate free publicity.