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Most people know what's coming whenever E3 rolls around. All the big companies bluster about at their conferences to hype up various games that are coming out, hoping to grab people’s interest. To do this, they essentially make each of their conferences a show, with every single company presenting their products engaged in a sort of fight to the death with one another. The questions come up every year at conferences' end without fail: Who had the coolest-looking games? What were the best announcements? Were things at least better than last year? Where’s Kingdom Hearts III? Each conference runs for, at the very least, an hour, and, for the most part, everything is precisely executed. But God forbid any of the games freeze while being shown off; suddenly that is all anyone wants to talk about. These types of hiccups are absolute nightmare scenarios for companies, perhaps the most infamous being when a demo of Uncharted 4 crashed right during the middle of one of Sony’s press conferences in 2015. It actually comes as quite a relief when a company like Nintendo rolls around and drops a clean, precise, and direct livestream for their fans.

nintendo e3 mario
It’s difficult to even call Nintendo’s curated presentation on Tuesday a true conference. Despite that, they managed to steal the spotlight from their major competitors Sony and Microsoft, both of whom had rather tepid runs this year. Why is that, though? Why is that Nintendo managed to do in 25 minutes what others couldn’t do over the course of an hour and a half? It’s simple: For one, they focused on what people wanted to see with no preamble. Secondly, they made sure that they got people’s attention by doing so. These two simple concepts seem to somehow have been forgotten by other companies as they planned their press conferences.

It goes without saying that Nintendo has long been lauded for having a fantastic array of first-party exclusives, but with the release of the Switch, the company is doubling down on the franchises that people love so much. This ranges from the uber popular ones like Super Mario, to cult-favorites such as Xenoblade (which I personally recommend), and old classics like Metroid Prime. The company has gone through a period of stasis over the past decade, with the Wii staying in the minds of gamers for less than several years and the Wii U barely leaving any impact at all. This sudden change in productivity and output is apparent. Everybody is paying attention to Nintendo again, and whenever I hear discussion about the latest in the world of video games, most people are talking about buying a Switch because of all the great content being promised.

This Nintendo-fever has only increased in pitch since Tuesday. It has even lured in some who were not as positive in regards to their past ventures. I am someone who has been very critical of Nintendo in the past. I've expressed skepticism and even bewilderment at what I still contend to be some of their more foolish decisions, first and foremost being their archaic YouTube policies. However, that is beside the point in terms of the topic being discussed here. There was very little to criticize about what they showed off at E3.

nintendo e3 zelda
Going back to the second reason I mentioned above. . . Nintendo wasted no time. They ran through the games they wanted to show off at a lightning fast pace, wanting to hit their viewers with each announcement and trailer as quickly as possible. This is no doubt thanks to the luxury that a pre-recorded livestream gives you in that everything is planned in advance. You don’t have to worry about any equipment malfunctioning, no interpreter has to march on stage to slowly translate a rapid stream of Japanese, no awkward dance numbers must be executed, no useless celebrity cameos are required, and, in general, no nonsense has to derail a program. Nintendo’s livestream was to the point, and people clearly appreciate it when a company deals with what really matters for their console: the games.

With the word "exclusive" being tossed around a lot in the lead-up to this E3 (mostly in regard to what Sony and Microsoft would end up demonstrating and announcing), it’s rather interesting that Nintendo ended up taking the spotlight. It also helped that they were the finishing act, of sorts. None of the other conferences made the online game community light up like Nintendo. For once, I haven’t heard the frequent criticism of Nintendo not having enough third-party support for their consoles, because right now they don’t need that third-party support. I still think they will need to bring in more third-party titles as the Switch grows out of it’s stage of infancy, but for the present, they’re doing just fine.

Nintendo is always going to be a company that is looking to separate themselves from the crowd, and while it sometimes backfires spectacularly, it also occasionally works out quite well in their favor. I believe that once again, Nintendo is going to set a trend, having other companies follow in their footsteps. I won't be surprised if we see more livestreams and presentations like Nintendo did this year in the future as opposed to the classic strategy of always waiting for big events like E3, Gamescom, Tokyo Game Show, and so on. This is not a new practice, but with Nintendo’s recent success, the number of these types of livestreams from different studios and publishers is only going to rise, and that excites me as a gamer.

nintendo e3 metroid
Our E3 coverage is still not over! Be sure to look forward to our next couple of articles including a roundtable discussion featuring myself and a few other editors about what impressed and disappointed us at this year’s E3. For all that and more, be sure to keep checking back right here at Geeks+Gamers.

But seriously, Xenoblade Chronicles 2 looks reeeeeeally good and I hope people go out and buy it. That franchise deserves all the love it can get.
About the Author
Joshua Volkers
Joshua Volkers is one of Geeks + Gamers’ associate editors, and helps coordinate video-game related content. Growing up in Canada, Josh has come to cultivate an appreciation for games that are more story-driven like RPGs. Despite that, he does still thoroughly enjoy games more oriented around gameplay than narrative. He attempts to champion lesser known games that deserve more exposure and recognition. His favorite video game series include Persona, Mass Effect, Uncharted, and Super Mario, with the chief among them being Final Fantasy.

Josh’s favorite superhero is Superman, and he loves the character so much that he has watched the series Smallville roughly 3 times over all the way through. He also has a lifelong obsession with the Harry Potter series, which is part of what inspired him to take up writing. He hopes to publish an in-progress novel one day, and continues to hone his skills and revise what he has already written in preparation of achieving that goal.