I have come to the conclusion the NFL (like a number of other big companies) go woke , not to make money, but to insulate themselves from the attack mobs. I believe the NFL calculated they were going to become a target because of the concussion thing. So they chose to try to insulate themselves against criticism by going ultra woke.
Well of course we should not support them. They don’t get any of my money. My point was to flush out the reason they went woke and protecting their pile of gold was the reason as I see it.