Walmart heirs agree to buy NFL’s Denver Broncos in record-shattering deal

It is for the team and all things regarding it.
1. Team
2. Merchandising
3. Properties

So ya that sounds about right for a Professional Sports team of the Bronco’s clout and Merchandising ability.  And Yes the family has the money to do it and not blink. People hate Wal*mart, but they do a ton of good for communities you never hear about. I know several of them personally, done work for them, and the FAMILY not the Business are really good people.  The Business and what it does now-a-days would have Sam turning in his grave, he was about the people and that meant customers and staff.

Both.

But the Family IMO does more quietly behind the scenes than the business does. Everyone wants the Business to contribute and as a business it gets the most request and then gets to slap its sign all over the place. The family is still the power-house in projects though that IMO best serve the community.  Hard to explain but its like this.

The business is going to do stuff like schools, sporting events etc high profile…. The family will do things like parks or bike trails, walking trails nature walks etc and you might not ever see their name on it unless the city does a small plaque.