Disney can’t figure out why its $3K a night ‘Star Wars’ hotel flopped
It seems like a no-brainer. Build an immersive two-day experience for Star Wars fans in the most popular amusement park in the world, fill it with world-class amenities and interactive play, then sit back and let the fat tourist dollars roll in. But what actually happened with Disney’s Star Wars Galactic Starcruiser experience was a painful lesson in price point economics.
But as many youtubers and reviews have pointed out, what was advertised and what they got is nowhere close.
Still, Disney is willing to spend more money on figuring out just why fans aren’t willing to drop the price of a used car on a two-day hotel stay. Prior guests to the resort who filled out a survey after their stay are being asked to become part of a paid focus group to solve what Disney apparently deems a mystery: why did this dream experience blow up faster than the Death Star?
Being railroaded in what you can do. It was two days of “you have to be here at this time, no deviations”, you are part of a live stage show, you can’t wear this, etc.
The resort experience has faced an onslaught of criticism since the first promotional photos were released online.
Cheap paint, cheap scenery, cheap costumes, cheap dialogue, cheap effects, cheap merchandise quality, bad value for what you paid for, etc.