With-Ads Netflix Goes Live

Television

Netflix’s with-ads tier went live this morning at 9AM PT. The roll-out took place in U.S., U.K., Australia, Japan, Brazil, France, Germany, Italy, and South Korea. Canada and Mexico already had it, with Spain coming on November 10th. In the U.S., the with-ads plan is $6.99/month compared to the standard plan at $15.49. Check out a statement from Netflix’s chief operating officer and product chief, Greg Peters:

What makes it and what doesn’t is “all based on deals,” Peters said, “so it’s not a specific studio. It’s mostly about what the state of the deal was and, again, we’ll work to reduce that number over time.”

New movies like Knives Out 2 “will just have a pre-roll” of spots before the feature plays without interruption, Peters said. “We’ll try to preserve that sort of cinematic model there,” he continued. Movies that have “been on the service for a while,” Peters said, will have a more “traditional” series of ads, but with “less frequent” breaks.

What do you think about Netflix with ads? Will you be subscribing? Talk to us in the comments!